Rita’s Announces Free Giveaway, Mystery PEEPS Flavor

Rita's Italian Ice & Frozen Custard is kicking off spring with two promotions on the first day of spring, March 20. The company is offering a free six-ounce Italian Ice giveaway for all customers at more than 600 locations nationwide. 

Additionally, Rita's will roll out a limited-time Mystery PEEPS Italian Ice Flavor created in collaboration with the PEEPS marshmallow brand. Rita's will also add a PEEPS Marshmallow Chick topper to its lineup for the spring. Customers can also submit their guesses online for the Mystery PEEPS Flavor for a chance to win prizes, including free Rita's Ice for a year. 

According to Rita's, the Mystery Italian Ice will be served as a white flavor, with its flavor kept completely under wraps. Guests will be encouraged to taste, guess, and join the excitement. Fans can submit their flavor guess online at ritasice.com/peeps for a chance to win exclusive prizes.

All correct entries will be included in a drawing for prizes. Five winners will be selected at random to receive the following:

"For so many people, Rita's and the PEEPS Brand are tied to the simple joys and sweet memories that define spring," said Carmela Hughley, senior vice president of marketing insights and innovation at Rita's Italian Ice & Frozen Custard. "This collaboration brings together two iconic brands to create a Mystery Italian Ice that feels playful, nostalgic, and mysterious, all while encouraging guests to interact with each of the products in ways they never have before!"

Founded in 1984 in Bensalem, Bucks County, Rita's Italian Ice & Frozen Custard has been promoting "Ice, Custard, Happiness!" for more than four decades. Today, Rita's Italian Ice & Frozen Custard is the largest Italian Ice concept in the world. Its more than 600 locations serve freshly made Italian Ice and signature Frozen Custard.